Dr. Srishti Agarwal

Bio

Dr. Srishti Agarwal is currently working as an Assistant Professor in Marketing at MITSOM,WPU Pune and worked as a former Assistant Professor at The ITM Business School, Navi Mumbai and The IIS University, Jaipur. She has a teaching experience of approx. 6 Years. Dr. Srishti has published several research papers in refereed journals and edited book with Scopus indexed, Emerald, Pearson, Elsevier and IGI global publishers and presented research papers at many national and international conferences at BITS Pilani, Jawaharlal Nehru University, New Delhi, St. Xaviers College, SP Jain Institute of Management, KJ Somaiya and others. Achievements: She also chaired a session in “Marketing and Consumer behavior” at the 12th Annual ISDSI conference at SPJIMR. She is a Reviewer of the journal, “International Journal of Hospitality management”, Elsevier. She has also attended workshops organized by IIM Ahmedabad, Higher Education Forum and others. She is a life member of ICA (Indian Commerce Association) and also a Rotarian, a member of Rotary club. She completed an online course and FDP on Marketing Research and Analysis from NPTEL, IIT Roorkee. She is an active researcher and her scholarly contributions are in Green Marketing, Green Hospitality sector, Green services, Consumer behavior and General Management.

Qualification

Ph.D (Marketing Management)

MBA, UGC-NET

BBA

Research Paper

Green Marketing, Green Hospitality sector, Green services, Consumer behavior and General Management. Her teaching interests: are in Marketing Management, Services Marketing, Consumer Behavior, Customer Relationship Management, and Entrepreneurship.

“The Effect of Age as a Moderator on Green Purchase Behavior in Hotel Industry” published in IPE Journal of Management, Volume-7, Issue-2,

“Going Green: A Study on Consumer Perception and Willingness to Pay towards Green Attributes of Hotel” published in UGC listed International Journal of Emerging Research in Management & Technology (IJERMT), Volume-6, Issue10.

Experience

Teaching experience : 5 years

Research experience : 5 Years

Subjects:

Consumer Behavior, Services Marketing, marketig management, CRM.