Bio

Areas of Interest- Marketing Communications, service marketing , Hospital sector

Completed Research Project for Xento Systems on the topic “An Analysis of causes of attrition in IT companies with special reference to Xento Systems on 24th March 2015. Presentation was highly appreciated by HR Manager Christina Fernandes.

Qualification

Ph.D (Marketing Management) PUMBA

MBA Marketing – PUMBA

PGDFT -Pune University department of foreign Trade

Bachelor of Pharmacy – Poona college of Pharmacy pune university

Research paper

Research paper 1 : “2. Presented and published research paper on “An Analytical study on consumer preference for Hospitals in Yerwada region in Pune City” on 23rd and 24th December 2016 International Conference on Emerging Trends in Management & Technology 2016 (icetmt-2016). (Impact factor 5.779) pg 473-480

Research paper 2 : . Presented and published research paper on “”A study of factors influencing outsourcing decisions by prospective clients of pharmaceutical contract manufacturing organisations”” on 23rd and 24th December 2016 International Conference on Emerging Trends in Management & Technology 2016 (icetmt-2016) (Impact factor 5.779) pg 305-310.

Research paper 3 : Presented and published research paper on “”Analysis on future Trending & legal challenges for Real estate Industry with special reference to Pune City “” on 2nd January 2015 in National conference -Journal Emerging Issues in Legal Aspects of Business with ISBN No- 97881925956-7-2, pg 208-212, Vol IV at School of Management Studies North Maharashtra University -Jalgaon , Maharashtra”

Research paper 4 : Presented and published research paper on “FDA food label compulsion : Enhancing Standards of products” on 30th & 31st January 2015 in International Conference – AIMS Bridging the Urban -Rural Divide through Rural Transformation with ISBN No- 978-93-84093-84-6,pg 95.

Research paper 5 : Presented and published research paper on “”Marketing through Social Media: Is it an effective promotional tool in Hospital””? on 24th & 25th February 2015 in International Conference- in Journal of Chronicle of the Neville Wadia Institute of Management with ISSN No. 22309667, RNI No- MAHENG/2011/38995, pg 160-166.

Research paper 6 : Presented paper at national conference in MIT School of Management on the topic “A Study on the Role of Knowledge Management in Deciding Marketing Strategies for Health Care Industry on 15th December 2012” paper published in Khoj Journal”

Research paper 7 : Presented paper at 7th National Conference in VIT Baramati Department of Technology and Management on the topic –“Recent Trends & Developments in Consumer Behavior followed by Marketing” on 19th and 20th October, 2012. 2. Presented paper at MIT’s Pune MAE – Department of Management Studies (MBA) on the topic – “Customers Reaction towards Changing Retail Market in India”-March 10th, 2012. paper published in MAE Business Review bearing ISSN No. 2278 – 389X

 Experience

Teaching experience : 8+ years

Industry experience : 9 years (5 years international and 4 years national)

Research experience : 5 years 3 Months, Overlapping with Teaching Experience

Subjects

Marketing Essentials, Marketing Management , Brand Management, Services Marketing , Integrated Marketing Communications, Direct Marketing, Retailing, International Marketing ,EADR